The Brief

As a team of massive Game of Thrones fans, when our good friends at Mediacom briefed us on the biggest series launch of the year, we knew we had to pull out all the stops and pitch the highest level of creativity & innovation that we do so well!  With a campaign focused around the Game of Thrones trademarks of dragons, dragon eggs and fire, we were so excited to use these as a basis for our execution.

To achieve this, we produced a combination of both digital and print solutions to achieve exactly what Sky had asked for. Check out what we did below;

Digital Campaign Elements

Irish Mirror Logo Placement

As part of our commitment to making this launch as impactful as possible, we proposed something that's rarely proposed.

On the 22nd August for the day of launch our masthead was updated to creatively deep link the show’s dragons within one of the most recognisable news titles in Ireland. The logo change was accompanied on-site by a webstrip containing the House of Dragon logo and key detail.

This one day logo takeover was the perfect solution to build excitement and attract the attention of as many readers as possible on launch day.

Video Skin

An eye catching solution to ensure House of the Dragon is unmissable on screens this August. Our eye catching visual skins ensure that House of the Dragon is at the front of our readers minds.


An interactive quiz on and targeted towards readers most likely to watch the show was another solution that we delivered. The quiz quickly allowed us to build hype around the release while providing an additional opportunity to introduce the trailer to our readers.

Video Panel

The custom format allows us to include static text/imagery alongside the video ensuring that the key launch date message is included as well as showcasing video from the show.

Print Campaign Elements

A combination of various ad formats were also used including full page ads, double page spreads and wraps in all three of our print titles - Irish Daily Star, Irish Daily Mirror and Sunday Mirror.