Our parenting podcast ‘Is This Normal?’ is back for a second series

Business Comms

Belfast Live colleagues - and mums - Sarah Scott and Sheena McStravick are the new co-hosts for the second series of our parenting podcast 'Is This Normal?' which now has a new home under Belfast Live’s new lifestyle sub-brand Be

Chatting to experts about everything from pregnancy in the pandemic, first aid and playtime development to sleep advice and breastfeeding, Sheena and Sarah will discuss topics that most parents can relate to and also share their own real-life experiences of parenthood along the way.

Here's a wee preview...

In the first episode - which is out now - Erica Hargaden, a paediatric sleep consultant with her private practice Babogue, gives some much-needed guidance around sleep for babies right through to toddler age.

Sheena, Editor of Be and mum to three-year-old Dáire said: "I'm so excited for the return of our parenting podcast. As parents, we are all too familiar with those nights lying awake worrying about everything from sleeping patterns to screen time and everything in between.

"Which is why it's great to speak to local experts with the knowledge to help put some of our fears and concerns to bed. We have a great mix of guests for this series and think there's something to suit all parents from newborns right through to teens."

New co-host Sarah, who is also Belfast Live Deputy Editor and mum to 19-month-old Theo added: “I’m really excited to join Sheena for this brilliant podcast. We’ve had plenty of chats about the ups and downs of becoming a parent, so it was super to get some great tips and advice from the experts when it comes to all things sleep, play, fussy eaters and more.

“I know I’ve learnt a lot through these discussions so I know every parent, no matter what stage you are at, will take something away from these episodes.

“Parenting is a roller coaster and hopefully these chats will help answer some of those important questions we all ask ourselves.”

Get the first episode on your preferred podcast platform, either Spotify, Google Podcasts, Apple Podcasts and Deezer.


38% of marketers polled by Warc are planning to increase podcast spend in 2021.

Are you? If so, we'll happily consider a brand to come on board as a sponsor for this new series. The first series racked up over 3.3k listens!

To follow up on the sponsorship opportunity, reach out to your account manager for the ad package.