teams up with Betway for Mirror Football partnership

Business Comms

Every month over 1.4 million Irish people rely on Mirror Football for the latest breaking news about their favourite football team. Football and the Mirror are synonymous with each other and due to our investment in covering football, whether it's League of Ireland, the national team or Premier League, we continue to see record demand for our content.

That's why Betway has teamed up with us for a new and exciting strategic partnership that will see Betway sponsor a new Mirror Football game that goes live every Wednesday on ahead of each round of Premier League fixtures throughout the 2020/21 season. Sitting within a sponsored article, the game is quick and easy to play with readers finishing in just 5 taps. 

Check out the latest game right here.

Speaking about the new partnership, Betway said:

"Betway and Mirror Football have proven synergies and taking the natural step in evolving our relationship via branded content is an exciting time for Betway in the Irish Market."

According to Reach's Head of Brand Strategy, Alan Curley "bringing value to the conversation is the most effective way of speaking to our audience."

"Together with Betway, we've identified an opportunity to engage and re-engage our readers every week by providing them with a truly engaging piece of content. Despite being purposely simple in its execution, the weekly game is being driven by data in both how we discover players (fans) and how we re-engage previous players."

Digital Sports Editor for Irish Mirror Robert Hynes added: "Our Mirror Football readers are amongst the most loyal and engaged readers we have. Strengthening and rewarding that loyalty is paramount to all content we produce, especially brand-led content, so it is fantastic to see Betway interact with our readers and our sports content in such an innovative and interactive way." 

Shout out to the other team player on this campaign, Spark Foundry!