Belfast Live lands prime site at George Best Belfast City Airport
We have revealed a brand spanking new brand campaign at Belfast City Airport at the same time we marked four years since launching Belfast Live.
Airport passengers, meeters and greeters and traffic using the Sydenham Bypass in both directions will spot our big brand campaign which occupies the bus shelter site at the entrance of the airport terminal, which, according to Belfast City Airport, 2.6 million passengers travel through each year.
The campaign aims to showcase Belfast Live’s proposition as ‘The only destination for all things Belfast' to these commuters. We have been building Belfast Live's brand presence in the Northern Ireland mediascape over the last four years around being the go-to site for what’s happening in Belfast and beyond so we've employed the tagline ‘News on hand when you land’ as the overarching message for the Airport campaign, tying into the travel theme (obvs!)
Commenting on the campaign, our Marketing Director Joanne Friel, said: "City airport is a great location for us to showcase the Belfast Live brand as the go-to destination for 'all things Belfast'. We're delighted to be occupying this prime outdoor site at such an integral part of Belfast.
"The highly visible site, just outside the main Arrivals Terminal will engage passers-by travelling in the high footfall, high traffic location - so that’s airport passengers, public transport users and commuters on the Sydenham Bypass."