Emma Murphy: "There's no better feeling than when a campaign exceeds a client’s expectations."

Business Comms

Our new NI Campaign Executive on her biggest life lesson, most overused word and her greatest achievement to date.

What is your favourite family vacation?

I have a lot of great memories of family holidays but the first time I visited Disney World as a child really stands out.

Pop music or Rock music?

Pop music.

If you could live anywhere, where would it be?

Definitely somewhere in Italy, for the weather and food alone.

Book or movie?

Although I watch a lot more movies than I do read books, there’s nothing better than a really good book.

What makes you laugh the most?

The US Office.

Coca-Cola or Pepsi?

Pepsi, it has way more flavour!

What motivates you to work hard?

I’m very goal-oriented, there’s no better feeling than seeing a campaign you’ve worked on exceed the client’s expectations.

80’s or 90’s music?

90’s music, you can’t beat a bit of childhood nostalgia.

What is your favourite game or sport to watch and play?

During the lockdown, I think I exhausted every board game/quiz known to man, in saying that I would have to choose Catan. When it comes to sports, anything that can be watched from inside a pub I’m happy with.

Frozen yogurt or ice cream?

Ice cream any day.

What is top of your bucket list?

I’ve always wanted to visit Machu Picchu in Peru, although I don’t know if I fancy the four-day hike!

Breakfast or dinner?


Most overused word or phrase


Online shopping or in-person shopping?

Online shopping.

If you could only eat one meal for the rest of your life, what would it be?

Unfortunately for my jeans, it would have to be pizza.

Free travel for one year or free lodging for five years?

Free travel for one year, there are so many places I want to visit.

What do you consider your greatest achievement to date?

After university, I moved to Toronto and lived there for a year. The experience taught me how to adapt to change and the importance of taking risks in life.

Speeding ticket or parking ticket?

Parking ticket.

Biggest life lesson to date?

That your education is never complete, it’s important to continually learn and to be open to the lessons in everything you do and experience. 

Bad haircut or bad dye job?

I’ve had a multitude of both but a bad haircut is easier to hide with the help of a bobble.