New commercial team setup

The new structure strengthens our Business Marketing, Brand Partnerships and Agency Solutions functions, expanding our commercial team to 25 operating out of our three offices in Dublin, Cork and Belfast. 

The main Irish agencies have been split into two agency groups, with Laura Hennessy and Hugh Crowther appointed as Heads of Agency to lead each group.

Both bring a wealth of industry experience to the team with Laura joining from DMG Media Ireland and previous to that, Today FM; while Hugh moves publisher side having previously worked for Carzone.ie.  

Following the appointments, Aisling MacNamara and Caroline Christie, who’ve been with the company for over two years, have both been promoted to Senior Account Managers; and Alan Curley takes on the role of Head of Digital.

“Alan has played a key role in the digital evolution of our news brands and will work with both agency teams to ensure our strategy and offering evolves in line with the Irish market”, said Padraig Sugrue, Group Sales Director.

“Hugh and Laura are great additions to our team and join us at a really exciting and positive time when the company is acquiring new business and launching new digital brands in Ireland.   And we are delighted to promote Aisling and Caroline to their Account Manager roles, strengthening our new agency teams.”

The expansion follows the recent restructuring of our Senior Management team which saw Mark Whyte appointed Brand Partnerships Director and LesleyAnn Diffin promoted to Business Communications Manager.  

Mark will head up the newly formed Brand Partnerships team alongside Paul McCarthy, who has been appointed Brand Partnerships Manager; driving forward the company’s expertise and reputation for delivering data-driven digital marketing and content partnerships plus creative solutions across all platforms online and in print. 

Meanwhile, LesleyAnn will champion the profile of Mirror Media and knowledge of its growing portfolio of brands which spans Dublin Live, Belfast Live, Irish Mirror, RSVP Magazine and RSVP Live.  This role will also support the commercial Agency Solutions and Brand Partnerships teams and head up communications both externally and internally.

Commenting on the appointments, our Commercial Director, Jonathan Eakin said: “Investment in brands and people is at the heart of our growth in Ireland. 

“Our integrated communications offerings and digital reach is second to none, and hiring creative and innovative people positively impacts on our ability to provide customers with best-in-class solutions and audiences.

“These appointments will enable Mirror Media to capitalise further on opportunities and to take the business forward to another level.”

Pic caption / Pictured left to right: Paul McCarthy, Brand Partnerships Manager; Mark Whyte, Brand Partnerships Director; Laura Hennessy, Head of Agency; LesleyAnn Diffin, Business Comms Manager; Alan Curley, Head of Digital; and Hugh Crowther, Head of Agency.