Reach Solutions Summer Sundown for NI clients and agencies!
Thursday, 29th September | Waterman, Cathedral Quarter, Belfast.
#WeAreReach
The Big Giveaway!
Did someone say giveaway? Keep an eye out on your emails over the coming weeks for some truly fab prizes up for grabs!
Our new digital tech platform Neptune and in-house Ad Tech Workshop launches here in Ireland!
Today we announced the launch of our newly named digital tech platform Neptune!
Our 'Morning Market' offering soars past one year milestone
This month we're celebrating the massive success of our ‘Morning Market’ offering as it passes one year since both daily newspapers, the Irish Daily Mirror and the Irish Daily Star joined forces.
Emma Murphy: "There's no better feeling than when a campaign exceeds a client’s expectations."
Our new NI Campaign Executive on her biggest life lesson, most overused word and her greatest achievement to date.
Our Belfast Live site turns seven!
We (Belfast Live) are reaching 49% of the entire online population, which is larger than any of our competitors (Source, Ipsos iris Jan 2022)
Clients and Agencies #FeelTheBuzz at Buzz Launch Night
Thursday, 3rd February | The Sugar Club, Dublin.
Katie Laverty: "I’m really proud of where I find myself professionally."
Our new NI Account Manager on her two pet peeves, her guiltiest pleasure & what always makes her smile.
Our Irish Daily Star team bagged four awards at the 2021 NewBrands Ireland Journalism Awards!
Well done to our Irish Daily Star team who bagged four awards at the 2021 NewBrands Ireland Journalism Awards!
Joanne Friel: "Thanks to all our loyal readers who continue to support and inspire us."
Our Marketing Director on the worst job she's ever done, how she unwinds and her biggest life lesson to date.
Jane Lundon: "Lots of people & situations inspire me, but ultimately, you have to inspire yourself."
The Online Editor of RSVP on her favourite childhood memory, who her fantasy dinner guest would be and her greatest achievement to date.
Chat with Marketing Assistant Emily Spackman McKee, our Young Person of the Year award nominee
We sit down with our Marketing Assistant Emily Spackman McKee who we nominated for Young Person of the Year in The Investors in People Awards 2021
Keri Heatlie: "It was the best decision I ever made & ultimately has lead me to where I am today."
Our NI Account Manager on what's top of her bucket list, her most valued item and one of the biggest decisions she's had to make so far.
Rebecca Laffan: "Tell me your story - I’m all ears!"
Our Cork Beo Digital Reporter on her favourite time of the year, the most expensive thing she's bought and her best memories at Reach.
Holly Mullane: "Content is key & it's important that our brand's story is told in the right way."
Our Agency Account Manager on what she wanted to be when she was small, what motivates her to work hard and all about her Insta account of her cute puppy @bowie.thecavapoo
Buzz relaunch
We've given Buzz a makeover with a brand refresh and a new editorial team that will go deeper into sports, culture, climate and tech news. Welcome to the home of 'content for the curious'.
Mike Sheridan: “A good publication shouldn’t necessarily be one that aligns with your world view.”
The editor of Buzz on what he enjoys most about his job, doing a 130-mile ultramarathon, the best story he’s come across in journalism and how he never leaves the house without a purpose.
Aoife Carton: “Our audiences are at the heart of each and every one of our websites.”
Our Senior Account Manager in the Dublin team tells us about her new hobby, how she'd love to spend the day with Sir David Attenborough and what she’d do if she won the lottery.
Adam Morrison: “Having worked in publishing for 30 years, I will always back news media."
Our Publishing Relationship Manager on his favourite childhood memory, the worst job he's ever done and how he switches off from work (rugby all day, every day!)
We're Gold Standard Certified
We've joined DMG Media Ireland, News Ireland, Core, Google and Facebook in becoming Gold Standard certified in Ireland.
Derek Foley: "It's hard to explain just how good some of my Star colleagues are."
Irish Daily Star Reporter on what makes him laugh the most, his biggest fear and how he's currently directing a film version of Shakespeare’s Measure for Measure.
Lauren Harte: “I would go back to secondary school to listen more and work a bit harder!”
The Belfast Live and Daily Mirror journalist on her biggest fear, someone she'd be starstruck to meet and the most favourite thing about her career.
Lorraine Tumilty: "I’d rather work more hours and have longer weekends definitely."
Our Finance Manager on what she wanted to be growing up, her fondest childhood memory and what’s top of her bucket list
Meet our new Environment Correspondent
We have appointed our first-ever Environment Correspondent who will work across all of our Irish news brands highlighting and reporting on one of the biggest issues facing the world in these times.
Cork Beo chosen as online media partner for Cork Culture Night
Now in its sixteenth year, Cork City Culture Night will take over the streets and more than 70 venues in the city for one big party Leeside. And this year, it’s proudly supported by Cork Beo.
Ciaran Burns: “The teams work tirelessly to bring you the best content both in print & online.”
Our Deputy Group Picture Editor on what he would do if he won the lottery, his favourite hobby and his biggest fear (which might get him in trouble!)
Angela Burns: “I love getting a client brief and coming up with innovative and fresh ideas.”
Our Advertising Graphics Operative on what makes her laugh the most, her biggest life lesson to date and what's top of her bucket list.
Reach joins other NewsBrands Ireland member titles to deliver Arts Council ad campaign
NewsBrands Ireland member titles supported the Arts Council with ad space for a new campaign aiming to revive the arts after the pandemic. Now we want to know what you thought of the campaign.
Grainne McDonald: “I did an internship with RSVP Mag & I was so good they just couldn’t let me go.”
Our Head of Direct Advertising & Events (and proud (very proud!) Corkonian) on the most expensive thing she's bought, how she switches off from work and some of her favourite memories at Reach.
Nicola Donnan: “Having worked at Pride of Britain I’ve met my fair share of celebrities.”
Our Publishing & Facilities Executive Assistant on wanting to be a Royal Navy officer when she was growing up, her favourite hobby/pastime and her biggest life lesson to date.
We've been awarded for outstanding services to the media industry!
Our company has been named as the outright winner of The Public Sector Magazine ‘Outstanding Services to the Media Industry’ award in the publication’s annual Excellence in Business Awards.
Nadia Breen: “Thanks for allowing us to do what we love!”
The Belfast Live Reporter and Be writer on her most overused phrase, what she wanted to be growing up and the worst job she’s ever done.
Laura Carroll: “You are not only the readers but the content creators and the heart of each brand.”
Our Senior Marketing Exec on her biggest life lesson ‘don’t sweat the small stuff’, her hidden talent is writing poems & how she knew from an early age she wanted to have a creative and fun role.
Sarah Stewart: “I answer calls and emails at all hours of the day including when I’m abroad!”
Our Account Manager on the NI commercial team - who’s been with us for 24 years! - on Bradley Cooper, how she switches off from work (turns out she actually doesn’t!) and being addicted to holidays.
Reach Award for Best Digital Marketing Communication and Leadership Student goes to Jenny Lindsay!
Each year, we award the highest achieving student on the Digital Marketing Communication and Leadership course at Ulster University. Meet this year's winner.
Cormac O’Shea: “My only other aim was to be a journalist as my grandad was one.”
The Editor of Irishmirror.ie on how he’d love to meet Jurgen Klopp, his favourite memory working at Reach and describing his 2021 mood as “optimistic”.
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As Northern Ireland’s largest commercial news publisher, we're committing to getting deeper into the heart of communities with the launch of three new sub-brands - MyDerry, MyTyrone and MyFermanagh.
Rachel Beresford: “At best, good journalism keeps you informed and entertained.”
The Assistant News Editor who is also Editor of Star Chic magazine on her biggest life lesson, her 2021 mood and how this year’s Super Cup Final in Windsor Park is top of her bucket list.
RSVP's special editions are a hit with readers
RSVP has brought out the second of its special edition magazines planned for this year. For all you dog lovers out there - 'RSVP Madra' is the one for you.
Sophie McLaughlin: “Being able to tell the stories that are so important to people is an honour."
Belfast Live reporter on the best piece of advice she’s been given, her most overused words & how transportation would be her superpower.
Gavin O’Callaghan: “Cork is a very positive County and Cork Beo reflects the best of it.”
Cork Beo’s Deputy Editor on the best story he’s come across in journalism, his favourite memory at Reach and still not knowing what he wants to be when he grows up!
Our parenting podcast ‘Is This Normal?’ is back for a second series
Belfast Live colleagues - and mums - Sheena McStravick and Sarah Scott are recording a second series of 'Is This Normal?'.
Business Live brand showcase at George Best Belfast City Airport
We have landed (quite literally!) a new outdoor brand campaign at Belfast City Airport as part of the launch of Business Live in Northern Ireland.
Emily Spackman McKee: “Thanks for tuning in & being loyal readers - you’re the reason we’re here!”
Our Marketing Assistant on her addiction to TikTok, her favourite blogger/influencer, dealing with imposter syndrome and her favourites of 2021 so far.
Colin Russell: "We're always striving to provide brands with the best solution.”
Senior Agency Account Manager at Reach on Arsenal, crying to the film Marley & Me, the worst job he’s done and surprising his parents after the first long lockdown.
Phil Lam: “I had dreams of turning out in the old Lansdowne Road in the emerald green.”
Our Advertising Account Executive on the NI team on what he means by the “triple pat”, how his most overused word is "potentially" & how, if he could, he would head back to 2009 and invest in Bitcoin.
Cork is home to Ireland's Best News Media Platform (Irish Enterprise Awards 2021). And it's CorkBeo!
The Irish Enterprise Awards, run by EU Business News, has named Cork Beo 'Best News Media Platform' in this year's awards.
Caroline Christie: "From the top down, we have some of the nicest people in the industry."
Our Senior Agency Account Manager on never having a "worst" job, how her hidden talent is weightlifting (even with her tiny 5’1 frame), her obsession with JFK & her favourite question to ask people.
Sarah Scott: “It's holding those in power to account, reporting the truth & giving people a voice.”
The new Deputy Editor of Belfast Live on always wanting to be a journalist (but truthfully - an actor!), her love/hate relationship with Instagram + the best story she’s come across in journalism.
Mikie O'Loughlin: “We have our finger on the pulse of what’s relevant & needs to be talked about.”
The RSVP + RSVP Live Showbiz Editor on his fascination with cabin crew, the things he couldn’t leave the house without, being "designated Minister for GAA" and how he represented Ireland back in 2007.
Cara Cowan: 'We sure know how to tickle everyone's interests...the stats speak for themselves!'
Our Account Manager in NI on the worst job she’s done, the most expensive thing she owns and how the best piece of advice she’s been given is "every accomplishment starts with the decision to try".
Darragh Berry: ‘I interviewed Colm Cooper for local newspaper at 15 & I knew journalism was for me.’
The new Dublin Live editor on the three pubs he intends on going to when they re-open, his most treasured possession and how he switches off from work.
Zoe Watson: “My parents signed me up for a BTEC in Media Studies & that's led to where I am today.”
Our newly promoted Group Picture Editor on bringing back Bebo, getting starstruck very easily and the people who inspire her the most.
Catriona Byrne: ‘Stay positive, have fun and make it happen. And buy a newspaper on your way!’
Our Head of Reach Publishing on always wanting to be a ballroom dancer - a dream she got to fulfill, being a latecomer to social media and how we should always be kind.
Linda-Jane Doherty: ‘You're at the centre of everything we do & hope you keep coming back for more.’
Our Senior Marketing Exec on Alan Jackson being her guiltiest pleasure, her biggest life lesson and how Belfast Live’s Opening Eyes on Homelessness campaign is one of her greatest achievements at work
Post Irish Daily Star acquisition: the big changes you need to know about
We’ve reorganised the commercial side of our business to offer more value for clients and make things more efficient for our agency partners.
Stephen McMullin: ‘If I wasn’t Head of Branded Content I’d probably be writing something somewhere.’
Our Head of Branded Content/whiskey nerd on his favourites of 2020 and how the best mix to help him switch off from work is music, reading, whiskey and fighting with the kids (this made us laugh!)
Business Live expands reach to Northern Ireland
Business Live is Reach’s UK-wide business news website that hosts stories written by business writers from across our national and regional titles and it now includes Northern Ireland as a region.
Shauna Corr: ‘It’s an absolute honour working to keep you in the know.’
The Belfast Live & Daily Mirror NI Journalist on the best stories she’s come across, how being true to herself is her biggest life lesson & that ice cream is her guiltiest pleasure (vegan kinds only!)
Accessing some of Ireland's most engaged and loyal readers
Recently we captured the attitudes and behaviours of over 53,000 of our readers. How? ‘Mindsets’ - our ever-evolving directory of data-driven audience insights, unique to our Irish media brands.
Sheena McStravick: ‘After my first taste of journalism at Tyrone Times I knew reporting was for me.’
The Editor of Belfast Live’s new ‘Be’ brand on her favourite writer, being a huge Liverpool fan and how having her son brought her whole life into perspective.
Kayla Walsh: 'When I was very young, I used to tell everyone I wanted to be a typewriter.'
RSVP’s Journalist & Weddings Editor on her second-hand car called Biddy, that it’s ok to make mistakes & how National Journalism Awards nomination was her greatest achievement
Ambition magazine writes about our D&I ambitions
In January, Reach appointed Dr Julie Humphreys as our new Head of Diversity and Inclusion and Ambition mag reached out to talk to us about her plans to “redefine D&I life.” Words by Emma Dieghan.
Jilly Beattie: ‘There was no plan, it just kept happening until one day I got paid for it.’
Daily Mirror’s Feature Editor on working in newspapers since she was 14/15, who inspires her the most and how at first she wanted to be a vet until she realised they deal with more than the living.
Gareth Fullerton: ‘I believe we give our audience a voice that accurately represents them.’
The Belfast Live Sport reporter and podcast host on his 2021 mood - quote: a “hopeful gurn!”, still playing computer games at 43 and that one time he quit his job after only one day.
Reach joins other publishers and agencies to become Gold Standard certified in Ireland
IAB Ireland has launched the Gold Standard in Ireland and Reach is one of the 14 IAB Ireland members that have already registered to become Gold Standard certified in Ireland.
Ciara Phelan: ‘I think I was 17 before I decided that I wanted to be a journalist.’
The Irish Mirror’s Political Correspondent on always wanting to get the political gig, never taking anything or anyone for granted and her worst job which involved a sewage plant and a hangover!
Katie Gallagher: ‘I always wanted to go into media in some shape or form.’
Irish Mirror’s Showbiz Reporter on moving back home during the pandemic, cringing at her most overused words and how x2 Irish Journo Award nominations last year are her greatest achievement to date.
Reach ID and 5 million registered customers!
Reach has reached the significant milestone of registering 5 million customers across its news sites, newsletters, InYourArea and other websites and products.
Ryan Smith: 'I don’t think I’ll ever forget the excitement of getting my first journalism job.'
Belfast Live editor, Ryan Smith on always wanting to be a writer, his guiltiest pleasure and his fave memory of the year that was 2020.
New editor of the Irish Daily Star
In November we became the new owners of the Irish Daily Star newspaper and from January 1, 2021 there'll be a new editor at the helm.
Welcome Organisation gets new van thanks to donations from Belfast Live readers
Throughout 2019, readers, staff & brand partners of Belfast Live raised £25,000 for the Welcome Organisation through our Opening Eyes on Homelessness campaign.
Reach completes acquisition of Irish Daily Star newspaper
In July we announced our plans to buy the Irish Daily Star newspaper outright from Independent News & Media (INM) and the deal is now done.
Irishmirror.ie teams up with Betway for Mirror Football partnership
Football and the Mirror are synonymous with each other and that's why Betway has teamed up with us in an exciting new partnership for the 2020/21 season.
Let's talk Christmas as we launch 'The Gift Show'
Lockdown, schmockdown – this year we’re bringing the Christmas shopping to you,through an exclusive virtual event. We're calling it 'The Gift Show'.
New editors of our newspapers and websites
Following a period of transformation in our company, we have appointed new editors to lead our Irish Mirror and Belfast Live digital titles plus the Irish Mirror newspapers.
Smile for a mile during Mental Health Awareness Week
At a time of social distancing & WFH, Reach staff came together virtually to walk the coastal distance of Ireland for a Mental Health Awareness Week initiative and supported the two health services.
Record a podcast? During lockdown? Absolutely.
Our Head of Branded Content Paul blogs about producing a podcast series from start to finish during the coronavirus lockdown.
Irish Mirror editor-in-chief steps down as Reach embarks on major transformation
Ireland Editor-in-chief John Kierans, affectionately known as “Jumbo”, is stepping down as Reach announces a major restructure of its UK and Ireland operations.
Our circulation story during the pandemic
Circulation has become the most talked-about measurement of newsbrands’ health since the start of the coronavirus pandemic. Here's how our titles fared.
Class of 2020 - Lockdown Edition
In this blog post, we asked our Marketing Assistant - who's also studying at uni - to give us an insight into life as a final year student in 2020 - the year of coronavirus!
Cork Beo: one year on
At the end of May 2019, we added a fifth digital news brand to our portfolio - Cork Beo. One year on, the editor reflects on “an action-packed and news-rich first 12 months in Cork."
The day we hosted a mini music festival on Belfast Live
On May 1st, we treated Belfast Live's music fans to a line-up of exciting and intimate performances from the cream of local musicians and bands. We called it Lockdown Sessions.
More ways to read your favourite newspaper during lockdown
Irish Mirror attracts new readers with free newspaper delivery service in the Dublin area + e-editions + apps!.
Northern Ireland's daily newspapers unite to offer home delivery service during coronavirus pandemic
The Daily Mirror, News Letter, Irish News and Belfast Telegraph (plus others) are uniting to make sure their readers continue to receive their daily news during the coronavirus pandemic.
Reach websites see huge surge in traffic in March
All five of our news websites had record page views in March during the coronavirus pandemic.
Open for business
A message to all of our agency, brand and business partner re. the Coronavirus pandemic.
Have Reach Got News For You: in pictures
Thursday, 6th February | The Well, Dublin.
An A-Z of TGI 2019 and our newspapers
Amid all the talk of declining newspaper sales and an industry battling to maintain relevancy, latest stats demonstrate the enduring role Northern Ireland’s news brands continue to play.
#Do1Thing campaign
For the first time, our UK network of sites have come together to launch a campaign to help combat climate change. Want to be part of the conversation? Read on.
'How I Got Here' business podcast...is here!
Belfast Live is producing a new business podcast series called 'How I Got Here', hosted by top business journalist David Elliott.
Reach appoints Facebook's Maureen McDonagh as Chief Customer Officer
Our parent company has recruited Facebook industry head Maureen McDonagh as Chief Customer Officer, which is a newly created role within the executive team.
Two of our staff sleep out for homelessness
Over recent months Belfast Live, in partnership with the Welcome Organisation, has been Opening Eyes on Homelessness to raise awareness and funds for the homeless in Belfast.
Award-winning Cork Beo (yeo!)
The Cork Beo team is celebrating after scooping a top award for digital excellence at Cork’s Digital Marketing Awards.
Why we've changed our name to Reach
As of October 1st, we've formally changed our name from Mirror Media to Reach.
Say hello to Cork Beo!
In May, we launched our latest ‘Live’ site and fifth Irish digital platform - Cork Beo.
Have you heard? We're producing another podcast by Belfast Live
Belfast Live is launching a brand new parenting podcast called 'Is This Normal?'
Our Belfast Live Sport podcast celebrates recording 20th episode with charity donation
The weekly football show, which was our first podcast offering, began in time for the 2018/19 season and brings together top analysis, insight and craic to passionate Irish League fans every week.
RSVP Live reveals new line-up of columnists
Fresh for 2019, RSVP Live has revealed some new additions to its list of columnists.
Belfast Live lands prime site at George Best Belfast City Airport
We have revealed a brand spanking new brand campaign at Belfast City Airport at the same time we marked four years since launching Belfast Live.
Dublin Live's festive fundraiser #JumpersForJoy
Dublin Live and agency partners raise money for Dublin-based charity
We’ve launched a Podcast!
As as part of a new, small business-focussed content series on Belfast, we launched a podcast called Start-up Scale-up with Ulster Bank.
Belfast Live partners with Digi-Talk: The Conference
We’ve linked up with our favourite hotel group, Hastings Hotels, for its annual Digi-Talk: The Conference.
Our Apps have a fresh new look
We’ve been working on a huge new look for our Irish Mirror & Dublin Live apps.
The Belfast Live App has had a makeover
We gave the Belfast Live app some much-needed love, actually a lot of love.
New commercial team setup
Mirror Media makes strategic appointments to commercial team.
#conGRADS
It’s peak graduation season – that time of year when the hard work and dedication of thousands of students is acknowledged at graduation ceremonies and prize-givings across the country.
Mirror Media signs up to IAB Ireland’s new Commercial Charter
As a publisher member of IAB Ireland, we are among the 12 publishers that collaborated in a new Commercial Charter of Trading Standards.
Proving the effectiveness of Irish newsbrands
On Thursday (May, 31) we went along to the NewsBrands Ireland ‘reAction’ event where we heard about new research into the effectiveness of advertising in newsbrands titles.
Marking one year since acquiring RSVP Magazine
We’re marking the first anniversary of our acquisition of RSVP magazine and rsvplive.ie.
Irish digital advertising spend on the rise
Irish digital advertising spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study.
International Women’s Day 2018
To celebrate International Women’s Day today (March 8th), we are putting the spotlight on some of the amazing women working in Mirror Media.
5 of the best TEDxStormont talks you need to see
TED is building an archive dating all the way back to 1984. Inspiration for days, in other words.
Introducing Belfast Live Sessions
This one has been cooking for a little while so we’re super excited to finally reveal the Belfast Live Sessions!