Details

The Royal Caribbean Ireland sales team were taking a roadshow around Ireland visiting travel agents to tell them company news and updates. Belfast Live and Dublin Live were tasked with creating an engaging campaign that would explain the benefits of a Royal Caribbean holiday to consumers and show the USP’s of their ship fleet.

Our Solution

We devised a competition to engage our readers which would communicate the key Royal Caribbean messages while reflecting the fun nature of the brand and its offering.

Competition Mechanic

A competition entry mechanic which required readers to describe their ideal holiday in only emojis. The most creative and entertaining entry as judged by Royal Caribbean would win an action camera.

Advertorial

We carried an advertorial piece on content detailing the experience of a Royal Caribbean holiday across multiple channels.