Details

Applegreen wanted to prepare the nation for the Fuel Revolution. 'Fuelgood' is Applegreen's most advanced fuel ever, but not only that, it is also good for your car, the environment and best of all, it will take motorists further at no extra cost - feel-good for fuelling good.  Applegreen needed to communicate this to the masses so they needed a media partner that could reach the masses - we were pumped!

Get your fill of video content, Facebook games, entertaining content and daily traffic & travel alerts with this Applegreen campaign that ran simultaneously on Irish Mirror & Dublin Live.  Two different media brands + two different audiences x same marketing message = double the impact!

Results:

Video engagement

> x4 videos reached over half a million people via our Facebook channels who generated over 258k video views. 

> The 'zero zero hero' game/competition hosted on Facebook gathered 2,050 entries, with a reach of 171k people.

Content + Display

> A mix of content across both sites - from geo-targeted forecourt news and traffic & travel to the suburbs of Dublin via Dublin Live to nationwide news and entertainment guides on Irish Mirror - generated over 55,000 page views.

> Traffic and travel channel takeover that displayed cross-platform on desktop and mobile delivered over half a million impressions and 2,450 clicks.