Details

EA Sports sought a suitable media partner to activate the launch in the Irish market. The challenge was to be bolder & fun, influence football culture and be bigger than gaming. Following a successful partnership to launch FIFA 17, EA reached out to us again to bring their campaign to life in 2018. Mirror Media operates Ireland's largest football community - over 1.4 Million Irish people visit Mirror Football every month for the latest and breaking news on their football club.

Campaign elements included:

> Branded takeover of the Mirror Football online and in print on key match days and key selling days. We also developed a suite of rich media solutions which brought the campaign to life across our digital platforms, including Dublin Live.

> Influencing our audience with relevant, valuable content was an important aspect of this campaign so we delivered only the best football related news, messaging and communications across Irish Mirror channels via a native content series and social media conversation.

Results:

Video engagement

> x2 videos reached nearly 322k people via Irish Mirror’s Facebook page

> over 103k video views and 49,314 total minutes watched

Display +content

> 1.9m ad impressions delivered with a CTR of 1.55%

> seven native content articles generated over 38k page views