Bushmills’ UK PR agency wanted to engage a media partner for its #AnswerTheCall campaign - a 10 month long celebration of the fearless and determined talents in Northern Ireland, showcasing those who have ‘answered their calling’ while inspiring others to do the same.

We had access to 11 creators, thinkers, artists, entrepreneurs and adventurers with cool stories to tell, so that’s what we did - told their stories.

Our solution:

The brief was limited to content, social and event support via Belfast Live platforms, but no advertising.  So we focussed on creating inspiring content in collaboration with Clearbox, and we did this via:

> a native content series that coincided with events calendar to share the incredible stories of the collaborators and