Why we've changed our name to Reach
"As our business continues to evolve in Ireland, our portfolio of newsbrands reach far beyond just ‘The Mirror’ title now, so the time is right to fall in line with the rest of our publishing group and for the Irish business to adopt the ‘Reach’ name."
- Joanne McGreevy, Managing Director.
All S Club 7 'Reach for the Stars' references unnecessary!
When our parent company in the UK rebranded to Reach in May 2018, it was the result of the acquisition of the then Northern & Shell owned titles - Daily Express, Daily Star and OK! Magazine. But the timing wasn’t right for our business here to take on the new name.
The new name encapsulates the reach our print and digital titles have with readers. Reach is a better reflection of who we are, what we do, and what our ambitions are for our business.
Mirror Media was already one of NI & Ireland’s biggest news media organisations owning two daily national newspaper titles [Daily Mirror and Irish Mirror], four Sunday titles [NI and Irish editions of the Sunday Mirror and Sunday People], one magazine and five websites.
With more brands making up our portfolio, we reach more people now and advertisers can reach more audiences through our media brands.
Since the acquisition in the UK, technically we own the Daily Express and Daily Star newspapers that are sold in NI, as well as OK! Magazine. The deal also included a 50 percent stake in the Irish Daily Star newspaper which is owned under a joint venture agreement with INM, requiring competition clearance in Ireland.
In addition to that, in May this year, we launched a new Irish digital site - Cork Beo.
All of this has materially changed our business for the better so it was high time our name reflected these changes too.
So as of October 1st, we are now known as Reach. The move is a change of corporate name only and does not impact our editorial operation and stable of newsbrands, all of which retain their identities.
Clients dealing with the commercial teams Belfast and Dublin will notice company emails have also already been updated.